

For my final project I have been working on a limited edition collection that would be designed by Graduates. The range would be something brand new for Miss Selfridge, and the first for a retailer in the UK.
In my development I have been trying to develop the ranges identity and branding associations with Miss Selfridge. I have been developing the range with the name Dewy by Miss Selfridge. I am currently working on the look book and the front cover of it.
Thes images are my work in progress, similar designs but at the same different. Although these are my initial designs I have also been looking at doing the designs more digital based.
LJust like the example underneath, however im unsure and dont like all the negative space.

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